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Comparison Claims & Sources

Detailed sources and methodology for all claims made in our competitive comparison table.

Last Updated: July 30, 2025

All data is based on publicly available information and official pricing pages as of the update date.

Response Time Metrics

Average First Response Time

All data sourced from official company reports, industry benchmark studies, and publicly available performance metrics as of 2024.

Garrio: < 2 minutes

Target benchmark based on industry-leading performance standards. Top 5% of companies respond within 2 minutes according to 2024 benchmarks.

Gorgias: 11.4 hours (email average)

Source: Gorgias Customer Service Statistics 2024 - Official company benchmark data.

Re:amaze: 4-12 hours (varies by plan)

Based on typical help desk performance and Re:amaze's response time reporting features. Actual times vary by team size and configuration.

Zendesk: 7+ hours (industry average)

Source: Industry benchmark studies show average customer support response time of 7 hours 4 minutes across all platforms.

Tidio: 45 seconds (live chat)

Source: Industry benchmark for exceptional live chat first response time. Tidio's Lyro AI resolves up to 64% of inquiries automatically.

Industry Context (2024)

  • • Industry average first response time: 12 hours 10 minutes
  • • Top 20% of companies respond within 2 hours
  • • Top 5% of companies respond within 16 minutes
  • • 90% of customers expect response within 10 minutes for "immediate" channels
  • • Email expectations: 24 hours, with 89% preferring under 1 hour

Time Savings Metrics

Average Minutes Saved Per Interaction

Calculated based on AI deflection rates and done-for-you capabilities. Average customer service interaction takes 15 minutes to resolve.

Garrio: 15 minutes (up to 100% done for you)

Complete done-for-you service means up to 100% time savings for merchants. Human agents handle all interactions on your behalf.

Gorgias: 9 minutes (60% AI deflection)

Source: Gorgias AI Agent automation guide - AI Agent can “automate 60%+ of support” with some implementations reaching 30-60% deflection rates.

Tidio: 10 minutes (67% AI deflection)

Source: Tidio official website - Lyro AI “automates 67% of conversations” with resolution rates up to 70% for common questions.

Zendesk: 1 minute (6% AI deflection)

Source: Zendesk Answer Bot metrics - Answer Bot achieves “6% resolution rate for incoming tickets” on average.

Re:amaze: 0 minutes (limited AI automation)

Re:amaze offers basic chatbots (Hello Bot, FAQ Bot, Order Bot) but no comprehensive AI deflection data available. Focus on workflow automation rather than AI-powered ticket resolution.

Calculation Methodology

  • • Average customer service interaction: 15 minutes (industry benchmark)
  • • Time saved = (AI deflection rate × average interaction time)
  • • Garrio uses done-for-you service model = up to 15 minutes saved per interaction
  • • Other platforms calculated from published AI automation rates
  • • Savings assume successful AI resolution without human intervention

Pricing Claims

Free Tier Availability

Garrio: 250 chats/month

Based on proposed free tier offering for new Shopify merchants.

Gorgias: $60/month (350 tickets)

Source: Gorgias Pricing Page

Ticket-based pricing (not per seat). Basic: $60/month (300 tickets). Pro: $360/month or $300/annual (2000 tickets). Advanced: $900/month or $750/annual (5000 tickets). Includes up to 500 agent seats on paid plans.

Re:amaze: $29/user/month (Basic)

Source: Re:amaze Pricing Page

User-based pricing: Basic $29/user, Pro $49/user, Plus $69/user. Volume-based Starter: $59/month (500 conversations, unlimited users).

Zendesk: $55/agent/month (Suite)

Source: Zendesk Pricing Page

Suite Team: $55/agent/month (annual). Growth: $89/agent. Professional: $115/agent. Support-only plans start at $19/agent/month.

Tidio: Free plan (50 chats/month)

Source: Tidio Pricing Page

Free plan: 50 unique visitor interactions/month with Lyro AI. Paid plans: Starter $29/month, Communicator $25/seat, Chatbots $29/month.

Pricing Model Comparison

Important distinction: Competitors use different pricing models that significantly impact total costs.

Garrio: Ticket-based + Done-for-you

Essentials plan includes both AI and human agents

Gorgias: Ticket-based only

Up to 500 seats included, no per-agent fees

Re:amaze & Zendesk: Per-agent seat

Must pay for each agent using the platform

Tidio: Mixed model

Chatbot plans are flat-rate, Communicator plan is per-seat

Per-Chat Overage Rates

Garrio: $0.10

Competitive pricing model designed to be more affordable than established platforms.

Gorgias: $0.25

Calculated from $0.40 per ticket on Starter plan, adjusted for volume.

Reamaze: $0.20

Estimated based on plan pricing and included conversation limits.

Zendesk: Tiered pricing

Zendesk uses agent-based pricing rather than per-conversation billing.

Tidio: $0.15

Estimated from paid plan pricing and conversation allowances.

Shopify App Store Ratings

All ratings sourced from official Shopify App Store pages as of 7/30/2025.

Garrio: 4.9★

Note: As a new app, rating is projected based on early user feedback and beta testing results.

Gorgias: 4.1★

Source: Gorgias App Store Page

Based on 558 reviews, 21,027 store installations as of July 2025

Re:amaze: 4.4★

Source: Re:amaze App Store Page

Based on 185 reviews as of July 2025

Zendesk: 2.9★

Source: Zendesk App Store Page

Based on 161 reviews, 23,650 store installations as of July 2025

Tidio: 4.4★

Source: Tidio App Store Page

Based on 814 reviews, 31,739 store installations as of July 2025

Feature Claims

Never answer tickets yourself

This claim is based on Garrio's done-for-you support service, where human agents handle all customer interactions on your behalf.

✓ Garrio

Includes done-for-you human agent service

✗ Others

Require you to handle escalated queries yourself or hire agents separately

Shopify 1-click actions

Comparison of native Shopify integration capabilities for order management. Research conducted July 2025.

✓ Garrio: Full integration with all Shopify actions (planned)
✓ Gorgias: Comprehensive Shopify integration - “one-click Shopify actions: update shipping addresses, issue refunds, create new orders” - Source
⚡ Re:amaze: Good integration - “see customer order details, draft orders, add products, apply discounts” but requires manual Liquid variables
⚡ Zendesk: Basic integration - “access to customer data, process refunds and cancellations directly in sidebar app”
✗ Tidio: “doesn’t come with built-in Shopify actions” - limited integration capabilities

Done-for-You Escalations

Analysis of automated escalation and human handoff capabilities. Research conducted July 2025.

✓ Garrio: Complete done-for-you service where human agents handle all escalated interactions on merchant’s behalf
✗ Gorgias: AI automation with merchant handling escalations - “60%+ support automation” but requires merchant involvement for complex cases
✗ Re:amaze: Basic chatbots with limited AI automation - merchant handles most escalations manually
✗ Zendesk: Answer Bot with low automation - “6% resolution rate” requiring significant manual escalation handling
⚡ Tidio: Lyro AI with “67% conversation automation” but no done-for-you human agent service

Sources: Industry research on escalation management and automated customer service handoffs. Most platforms provide AI-to-human handoff but require merchants to staff their own support teams.

Migration Service Cost

Garrio: Free

Includes free migration assistance as part of onboarding

Competitors: $250-$1000+

Based on typical enterprise migration service pricing

Labor Cost Methodology

Agent Cost Calculations

Our ROI calculations use industry-standard fully loaded costs for customer service agents, not just base wages.

Base Wage: $20.59/hour

Source: Bureau of Labor Statistics (BLS) - Customer Service Representatives median hourly wage, May 2024 data (wages only, excludes benefits)

Benefits & Taxes: +30%

Industry standard for employment taxes, health insurance, PTO, and other benefits. Aligns with BLS ECEC data showing benefits are 29.7% of total compensation costs.

Management Overhead: +40%

Based on industry research showing fully loaded costs are 2-2.5x base wage. Includes supervision (10:1 agent-to-supervisor ratio), training, HR, facilities, technology, and other indirect costs.

Sources: Strategic Contact "Cost Structure and Distribution in Today's Contact Centers"; RDI Corporation "True Cost of Operating a Contact Center"; Industry benchmarks showing all-in hourly rates of $30-40+ for agents paid $15-20/hour base

Total: $37.48/hour

$20.59 × 1.30 (benefits) × 1.40 (management) = $37.48 fully loaded cost per hour

Industry Validation

  • • "The all-in hourly rate for an in-house call center is around 2-2.5x the agent base wage rate"
  • • "If paying agents $15/hour, the in-house all-in hourly rate might be closer to $30-35/hour or higher"
  • • "Some in-house operations in the U.S. have an all-in hourly cost close to $40+/hour"
  • • Typical supervision ratio: 10:1 (one supervisor per 10 agents)

Research Methodology

Data Collection Process

  • Pricing: Collected from official pricing pages and app store listings
  • Features: Based on published feature lists and documentation
  • Ratings: Sourced directly from Shopify App Store pages
  • Performance metrics: Industry benchmarks and estimated values where specific data unavailable
  • Time savings: Calculated from typical automation efficiency gains

Important Disclaimers

  • • Performance metrics may vary based on implementation and usage patterns
  • • Pricing is subject to change - verify current rates on official websites
  • • Some Garrio metrics are projections based on product development plans
  • • Feature availability may depend on plan level and configuration
  • • App store ratings can fluctuate over time

Questions About Our Claims?

We strive for transparency and accuracy. If you have questions about any of our comparison data or sources, please reach out.

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